Strategic management ..case analysis Essay Example | Topics and Well Written Essays - 1750 words

Strategic management ..case analysis - Essay Example account the stability in the firm’s profits – the years 1998-1999 was a period with no increase in the firm’s profits despite the facts that the investment on the firm’s units remained high. The plan of Brenda Barnes was based on the ‘divestiture of weak-performing business units and product categories accounting for $8.2 billion in sales’ (case study). The specific strategic decision could be characterized at a first level as risky – the business units involved in the plan represent the 40% of the firm’s revenues. In this context, the firm’s profitability would be reduced; however, Barnes believed that the specific initiative would lead shortly to the increase of the firm’s profitability. In accordance with the above, the retrenchment strategy suggested by Barnes has changed the firm’s existing line up. Up to the introduction of Barne’s strategic plan the firm was based on the simultaneous promotion o f various products/ services but also the continuous expansion of the firm’s operational activities through the acquisition of competitors; Barne’s strategic plan has led to the limitation of expansion of the firm’s activities but also to the increase of its strength regarding specific products/ services – those with strong brand names. The effectiveness of the specific strategy will be analyzed further on taking into consideration the market conditions and the position/ power of competitors. The products offered by Sara Lee represent a wide range of industries. At its beginning (1939) the firm was related with the distribution of specific products (sugar, coffee, tea). Gradually, the firm’s activities were expanded to many different industries (selling of meat, canned products, vacuum cleaners, personal care products, household products, athletic wear, grocery, bakery products, coffee brands and so on). The long – term attractiveness of these brands cannot be guaranteed; because all these products need to be equally promoted, the

Evaluation Design of grant application assignment

Evaluation Design of grant application - Assignment Example It will be crucial for this evaluation to capture the resources available at the time of commencement. The evaluation will seek to capture the number of people who will have received the content of the awareness campaign and the media through which they received the information. It shall assess how much crime will have been prevented thus far compared with the rate of crime in Philadelphia before the implementation of the project (Bestsinger et. al., 2004). Additionally, the evaluation will measure the number of partnerships that the implementation will have garnered thus far. In regards to the performance objectives, the evaluation will seek to determine the number of Philadelphia community members who will be attending training. The number of training sessions and their frequency will be documented. The evaluation shall seek to document how the activities of the project are filed. Philadelphia community members shall be assessed for how much they will have learnt on the use and maintenance of surveillance cameras. Crime reports will be scrutinized in order to capture how much will have originated from the general population and not from investigations initiated by the Philadelphia Police Department (Bestsinger et. al., 2004). In terms of impact, data will be collected on both the unintended and intended outcomes of the Residential Surveillance Cameras Installation Project. The short-term, mid-term and long-term outcomes will be captured during evaluation. Specifically, Philadelphia residential premise owners will be assessed for change in attitudes and beliefs about crime and crime prevention (Bestsinger et. al., 2004). There will be an evaluation team that will be charged with the collection of crime facts and figures. The team will be composed of five members who will have thorough knowledge of the technical aspects of